Overview

Jason Heath and Trevor Jones have, since 2006, produced a constellation of content for double bassists – a newsletter, podcast, blog, YouTube channel, sheet music store, IG channel, and Facebook page.

Today, the podcast content is distributed via Libsyn and is (hosted) at a WordPress site, ContrabassConversations.com. An app is also available to stream the podcast. A second WordPress website, DoubleBassBlog.org, hosts an assortment of content as well as links to a sheet music store hosted on a third-party site, Gumroad.   

These sites are not the primary destination for Jason and Trevor’s work output, however. A YouTube channel, with over 10,000 subscribers worldwide and a weekly newsletter, managed via ConvertKit, with over 5,800 worldwide subscribers is the primary channel for content discovery and consumption.  The library of content is exceptionally deep – over 800 podcast episodes, hundreds of videos, and thousands of bass community highlights and callouts from the newsletter.

Because of this fragmented structure, Google searches for double bass content favor other resources than Jason and Trevor. Simply put, we do not get credit for their work via the algorithms.

Objective

Jason and Trevor would like their content to be more easily discoverable by bassists.  To that end, they have proposed migrating their content to a new site, DoubleBassHQ.com, that will be purpose-built to showcase content of interest to the double bass community, be easily discoverable, and hi

Posted On: March 23, 2022 19:01 UTC
Category: CMS Development
Skills:Elementor, WordPress, PHP, HTML5, jQuery, MySQL, WordPress Plugin, PSD to WordPress, JSON, API Development, Google Maps API, Shopify

Country: United States

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